One of the easiest, biggest impact ways to market a construction company, general contractor (GC), or sub-contractor, is to have signs and banners on construction sites.

For a GC, it tells prospective customers what kind of work you do by showing them what you are working on now. Multiple job sites have an even bigger impact. Imagine what a prospective customer thinks when they see your logo on 3, 5, or even 8 different projects around town – they think, wow, these guys must be good, I need to check them out.

A similar thing happens for sub-contractors. Where better to show other GCs what kind of work you do than to spotlight it on the site of your current projects? When you try to bid with a new GC, what happens if they have never heard of you? You either need to be super cheap, so they will take a ​ with you, or your bid gets trashed. If a GC knows your company because he’s seen your signage, then he is more likely to use your bid or possibly even seek you out to bid on future jobs​risk